fig. 01 — our story
Nutrition needed a higher standard. So we built one.
Simple Nourish began as a quiet rebellion against the diet industry — founded by clinicians who were tired of watching brilliant people fail on plans designed for nobody in particular.
Most plans fail because they were written for a hypothetical person with infinite willpower and an empty calendar. We design for the real one.
fig. 02 — The journey
From clinic room to inner circle.
Seven years, four cities, one obsession: coaching that outlives the program.
- 2019
A clinic room epiphany
Founder Amara Sotelo, MS RD, watches her hospital patients regain everything they lost — and decides the problem is the system, not the people. Simple Nourish opens with four clients in Austin.
- 2021
The architecture method
Our meal-architecture framework replaces meal "plans" entirely. Retention triples. The waitlist crosses 200 names.
- 2023
Clinical depth, concierge polish
We add bloodwork interpretation, physician liaison, and the Elite Concierge tier. Teams in Austin, Chicago, and New York.
- 2026
Twelve dietitians. One standard.
Over 1,200 clients coached and a 92% one-year retention rate — the highest we know of in the industry. We are just getting started.
fig. 03 — What we refuse to compromise
The non-negotiables.
Four commitments every client can hold us to, in writing.
Evidence, not ideology
No cults, no cleanses, no charisma-based nutrition. If the research moves, we move with it.
Dignity by default
You will never be shamed, weighed against a stranger, or reduced to a before-photo. Ever.
Flavor is compliance
The plan you follow is the plan that tastes good. Our culinary team outranks our spreadsheets.
Built for decades
Every protocol is judged by one question: will this still be working for you at year five?
fig. 04 — The people
Your corner team.
Clinicians, chefs, and coaches — every client file is a group project.
Amara Sotelo
Founder · MS, RD, LD
Jonah Kim
Head of Coaching · RD, CSSD
Lucía Navarro
Culinary Director
Tessa Wright
Clinical Liaison · RD, CDCES
Curious whether we're the right fit? That's exactly what the free consult is for.
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